How to improve your website for better Google ranking!

Online positioning of a web site, profile or an internet page is very similar to the physical positioning of an actual store. You need to invest time and funds into marketing, in order to distinguish yourself and draw attention to your business.

Imagine that you are an owner of a store, which is located in a low key street, and you do not have any advertisement, marketing, logo or sign. You may have a brilliant product, but your potential buyers have no way of being aware of you.

It is similar on the internet. Quality and originality are certainly a plus, but people have to have a way of hearing about you. Today, one of the best ways for this is to have a strong internet presence, across a wide range of social networks. Create a Facebook profile, upload a Youtube video, twitter something or upload a photo to Instagram. You can think of each like, share and view as a form of virtual currency.

Improve your website!

There are a few basic adjustments that can help you in improving your ranking.

Meta tags

Firstly, there are meta tags, which Google recognizes as key phrases connected with your site. Meta tags are keywords, descriptions, and much more. So, for example, if you were in business of servicing air-conditioners, meta tags should relate to your area of expertise, services and special offers.

Headlines and site maps are always a plus. As is any other way of connecting with Google, like Google Maps, for example.

Responsive design

The latest development is that Google will emphasize which site is responsive, which means that it is adjusted for viewing on both mobile phones and tablet devices – but this does not mean that the site has to be mobile friendly in order to appear in search results, it just helps.

ALT tags

Google can use only the advantages of your website that you provide it with. This point is also valid for images on the site. By using ALT tags for images, you increase your optimization and ranking. ALT tag is actually a short image description, since, as we know, Google is all about words.

To summarize – optimize your website. Attractively designed, skillfully arranged, and optimized website will always achieve a higher ranking. Create a site map, and check your description and meta tags. Make your site mobile-friendly. Do not try to ‘trick’ Google, for you will be sanctioned for it. This means that you should not use fake descriptions, too many keywords, or keywords that put you in the results that are in no way connected with your business. These shortcuts can bring only short-term advantage, and long-term consequences.